Why Automate Email Marketing?

Picture this: you’ve constructed a marketing strategy that relies partly on email outreach. Everything works fine, but you’ve got no way of knowing how many people are engaging with your emails. Are they being opened? Are any links being clicked on? If so, which ones and by whom?

Not to mention, updating your lists takes ages, which is time you and your staff just don’t have. It’s so painful, that it often gets left undone. A fatal mistake on many levels.

And, putting the email together is really challenging your graphic design abilities…

If this sounds familiar, marketing automation is your lifeline. Here are three reasons why this could be the perfect option for your business.

Save yourself (a lot) of time

Who has spare time nowadays? Even if you’re not overwhelmed by work, there’s no need to be spending your working day putting together emails when Lead Gen & CRM has the software to automate this task.

Even if you’re thinking… “I only spend 20 minutes a day on this task, no big deal.” That’s 100 minutes a week! More importantly, sending out marketing emails is a repetitive and thankless task. By its nature, you and your staff add nothing to the task each time you do it.

However, if you automate it, with Smart Mails, you could be adding a lot of value elsewhere within those 100 minutes. Whether that’s spent checking in with your team members, ticking something off your to-do list, calling a friend, or going for a walk, it’s value added.

Metrics, metrics, and more metrics!

Going back to value added…

If you don’t know how much business your email marketing tactics are bringing in, what’s the value in focusing on them?

Data is a key resource in determining current and future sales tactics. Without knowing how your customers are engaging with your email outreach, it’s impossible to efficiently plan the next quarter’s outreach.

Lead Gen & CRM’s automated email marketing allows you to build and track a specific campaign. It will give you the ability to clearly see which leads are turning into sales, and enable you to prioritise these in future campaigns.

Put the Customer’s Needs First

Last but not certainly not least, automating your email marketing = putting your customer’s needs first.

The main reason for this is Lead Gen & CRM takes into account each customer’s unique contact preferences. Managing this is much easier using the platform’s software, and removes the human error element, ensuring your customers are receiving better quality marketing.

Moreover, Lead Gen & CRM’s platform includes designer, high-level graphics. These are stored in templates making them user-friendly and guaranteeing a striking email delivery, which will only improve your customer’s perception of your products and services.

The Life Of The Lead feature also clearly show exactly how and when each contact interacted with your emails, media, website and team! This gives you valuable insight into each customer before you next interact with them. Want to see it in action? Get in touch today!

And finally, relying on the Lead Gen & CRM platform to maintain your email lists means those who don’t want emails aren’t getting them, those who do, are, and there’s much less room for error and delay.

Get in Touch

Contact us for an automated email marketing campaign demo and see how this could improve your sales. Speak with you soon!