Sending an email out to the whole of your database, regardless of the contacts interests, stage of the marketing funnel or readiness to purchase, is bound to result in disappointing results, low ROI and ultimately damage your reputation and growth potential.
It is better to send fine tuned emails to highly segmented lists, giving the contact relevant information in a timely manner.

One of Lead Gen & CRM users’ favourite features is its automation of email marketing lists.
In our CRM, you can automatically update list membership subject to custom form fields, email opens and tracked link clicks, landing page visits, media views and more.

Each action than then initiate a new email sequence, sent in a precise rhythm to suit your goals and further nurture the client.

TLS Digital Media is an agency for Lead Gen & CRM, an all-in-one revenue growth platform for businesses of all sizes, and can help your business set up this kind of automation of your email lists.

Why You Should Care About Email Marketing

Automating your email marketing will save you lots of time, meaning you can focus any spare minutes on areas of your business that really need the attention.

It will also give you metrics on your campaigns’ wins and losses. Data is a key resource in determining current and future sales tactics. Without knowing how your customers are engaging with your email efforts, it’s impossible to efficiently plan the next quarter’s outreach.

Lastly, it’ll allow you to put your customer’s needs first. The main reason for this is that Lead Gen & CRM takes into account each customer’s unique contact preferences. Moreover, the platform includes designer, high-level graphics. These are stored in templates making them user-friendly and guaranteeing a striking email delivery!

The Benefits of Automating Your Business’ Email Lists

Now that you’ll be automating your email marketing, you might be wondering what email lists have to do with anything.

The bigger your business, the bigger the amount of work is involved in maintaining your email lists.

First of all, there’s regular maintenance. How are you keeping track of each individual customer’s email preferences? Automating this will save you hours over time.

More importantly, the goal of marketing is to increase your sales revenue. How can you reasonably do that when you’ve got no way of targeting your marketing to different customer audiences?

Using labels, Lead Gen & CRM will allow you to sort all existing and any new clients directly into certain sub-groups within your customer base. When you schedule emails to go out, you can assign these to those labels and automatically target these large sub-groups.

What this will achieve practically is higher customer satisfaction with the emails they are receiving from your business. This translates into increased engagement with your content and products, which itself translates into increased sales and better brand reputation.

On the other side of the coin, targeting your emails using automated lists will prevent clients who aren’t interested in a certain product from becoming fatigued by your outreach. This should reduce customer loss and once again, help your reputation.

How We Can Help

If all of the above sounds like something your business would benefit from, but you don’t see how to get it done, then you’re in the right place.

As a Sharpspring agency, TLS Digital Media is the perfectly positioned to help you achieve your business goals. Fill out this form on our website and we’ll be in touch with you to arrange a personalised demo!