Do you ever wonder what is the point of social media?
Isn’t social media just the latest fad you feel pressured to get involved in?
Is there really any point to it, (other than giving you something to look at while waiting for your next meeting, or to stalk your friends and family)?
Take a look around you when you right now. Go ahead. Wherever you are. Are you in the office? On a train? In a meeting?
So many people have their heads glued to their phones. Some will be working. Most will be spending (at least) a few hours a day on social media channels.
These are your clients. These are your future clients and colleagues. This is where they spend their time, so you and your business need to be right there with them.
Be SMART about your social media
Now you simply need to find the right platforms for your business, the right voice to talk to them on each channel, brush up on best practices and be SMART.
S
Specific
What is your message & goal for this post?
Is it clear?
M
Measurable
How are you tracking & analysing the effectiveness of this post?
A
Achievable
Have you got the systems, products
& availability to fulfil the deal?
R
Relevant
Are you aiming this post to the right sector?
Is the subject suitable and on topic?
T
Timely
Have you given yourself enough time?
Is it pertinent at the time of posting?
Want Personalised Social Media Help?
TLS Digital Media are here to help.
We offer initial sessions, either face-to-face or via Zoom, to delve into your requirements.
In our sessions, we will run through your business goals, choose your channels, set up and optimise them and run through best practices. Our team will also recommend the best apps to help you manage and curate your content.
At TLS, we also have packages to manage your social media for you, including creating content, posting and follow-up engagement with your audience.
Please contact us at +33 (0)6.21.58.34.06. or at TLS@TLSDigitalMedia.com
Check out one of the accounts we managed and grew organically here:
